The important lesson? Test and experiment! Don’t just accept it as is.
It’s time to ditch clock punching and embrace collaboration and productivity.
Looking for a co-work space in Calgary? Check out http://www.acceleratoryyc.com. @acceleratoryyc
The world lost a great mind this past weekend. I’ll admit, prior to his death I didn’t know much about him. Now, I hope to never forget his name.
Aaron was an individual truly dedicated to changing the world. He’s left a legacy after 26 years that many of us will find tough to match in lifetime.
I lost my sister to suicide when she was 27. I’ve come to understand that sometimes great genius is balanced with tremendous mental conflict. It’s a masterful tightrope act so precise that many don’t even notice it’s occurring. Unfortunately, it can all come unhinged if the balance is tipped just *that much* too far.
Let’s continue the conversation’s he started. Let’s continue to talk about the democratization of information, accessibility to that which is publicly funded. Let’s start a more real conversation on mental health. And, most importantly, let’s get out there and just do something already.
As a technical marketer, posts like this speak directly to my heart.
Skills like this give marketers the ability to forecast, implement, measure, and automate campaigns. While I don’t think you always have to do it all yourself like this post might suggest, going through a campaign like this end to end yourself gives you the know-how needed to successfully manage a team and understand where the challenges and opportunities lie.
What I love about my team? We keep each other on our toes. I know enough to get exactly what I want, and the specialists know enough to recommend better ways of doing things.
Learndot (formerly Matygo) has rebranded. Not only that, but they wanted to share with the world how they got there. They’ve presented a remarkably honest, yet practical walk-through of their process which is worth read.
What do I take away from it all? Sometimes great ideas just need time. You can’t always structure creativity. Save the process for the mechanics (domains, launch plan, legal, etc).
An oldie but a goodie from Marc Andreessen on product/market fit, or in his words “the only thing that matters”. Admittedly, this article raises more questions than answers. And they are questions worth asking.
While these 24 things haven’t been entirely my experience, there is a lot here that resonates with me. Number 3, 4 and 16 are particularly close to me today :)
For those of you at the SproutUp Calgary event last week, Sean Ellis has his slide deck up at his blog.
In his post he also dives in to the love it / hate it debate of the term “growth hacker”.
Up until now I’ve been leaning towards the “hate it” camp. Not that I’ve really given it much thought, but more out of my annoyance that the startup industry thinks itself just *that* much more special / unique than the rest of the world. Do we really need our own terms for everything? Are we preventing qualified people from finding us?
What I find though, is the root isn’t in the industry being unique, it’s in the huge shift occurring in marketing as a profession on a whole. The tech folks are just early adopters and got their sooner.
